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Conté: A Visual Identity System

February 5, 2014 hawkinsd Graphic Design

← GivaCause Logo Redesign Bauhaus Dragon Tea Package →
Spread 1 - Primary pattern (left); logo and introduction (right)
Spread 2 - Tagline, logo, icons, and mock-up of commercial building facade (counterclockwise from top left)
Spread 3 - Secondary pattern, color palette, photo treatment, primary pattern (counterclockwise from top left)
Spread 4 - Collateral materials including letterhead, envelope, business card, posters, CD case/label, and t-shirts (counterclockwise from top left)

Conté ( con • tay ) is a museum for the preservation of the audible human voice. People of all ages within the local community are invited to come and share stories from their life experiences. The visual identity system includes a logo, an icon set, a color palette, and and a pattern. This system was used to create a letterhead, business cards, envelopes, CDs, CD cases, posters, and t-shirts.

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